The makeup and beauty industry, valued at a staggering $500 billion and projected to grow by 5% in the near future, presents an alluring prospect for affiliate marketers.
Demonstrating its impressive resilience, the ‘Lipstick Effect’ underscores the industry’s capacity to weather economic fluctuations and societal upheavals, ensuring sustained expansion and reliability.
Entrance into this profitable market requires the identification of suitable makeup affiliate programs to ensure success.
As experienced members of The Affiliate Lab, we’ve collaborated closely with accomplished affiliates in this domain, curating a range of top-tier makeup affiliate programs crafted to kickstart your journey towards success.
Leveraging our collective expertise, our goal is to empower you to tap into the thriving makeup and beauty sector, maximizing your earnings potential to the fullest.
Top Makeup Affiliate Programs
1. Olive Young
Olive Young, a prominent player in the Korean beauty product sector, has expanded its reach to international shipping, offering an enticing opportunity for beauty bloggers aiming to tap into the ongoing cultural phenomenon of ‘K Beauty’ products.
For those unacquainted with the trend, ‘K Beauty’ encompasses a thriving realm of beauty, hair care, and skincare items originating from Korea, which have gained immense popularity in Western countries, thereby fueling the rise of affiliate programs.
The allure of Olive Young’s affiliate program stems from their fusion of Western manufacturing practices with traditional Asian ingredients. This unique combination is the driving force behind the widespread appeal of their face, lip, nail care, and eye beauty products.
When compared with other beauty affiliate programs, Olive Young holds its own with a substantial 10% commission rate. Coupled with an impressive Average Order Value (AoV) of $63, this translates to a solid $6 commission per successful referral, rendering each affiliate link a lucrative endeavor.
Promoting Olive Young Cosmetics is especially compelling due to the consistent Google search trend associated with ‘K Beauty,’ spanning a significant period of at least 5 years. Olive Young positions you to capitalize on this sustained market interest with a product range that perfectly aligns with consumer demand.
2. Market Health
Market Health stands out as a distinctive beauty affiliate program that distinguishes itself by producing its own line of products.
This unique approach bypasses the need to navigate intermediaries like affiliate managers, facilitating direct engagement.
While their product array maintains a broad health focus, it encompasses a collection of cosmetic offerings as well.
From eyelash enhancers and tanning products to eye creams and items that create the sought-after Hollywood pout, Market Health caters to diverse beauty needs.
So, what makes pitching Market Health products to your audience advantageous for affiliate marketers?
The answer lies in their remarkably generous commission rates, surpassing industry standards. With potential earnings reaching as high as $75 CPA (Cost Per Acquisition) and a substantial 60% CPS (Cost Per Sale), this makeup affiliate program offers substantial income-generating potential.
Why You Should Promote Market Health
Their repertoire comprises high-quality products that possess strong conversion potential when presented to the appropriate audience, coupled with lucrative commission rates, presenting a compelling proposition for affiliate marketers.
3. Spencer Barnes
All products crafted and offered by the Spencer Barnes LA (SBLA) brand are either endorsed by or utilized by some of the most renowned and stunning female celebrities globally.
The efficacy of celebrity endorsements lies in the ample social proof they provide. This, in turn, fosters trust and elevates the brand’s prominence, ultimately leading to enhanced conversions for associated affiliate programs.
Each treatment within the collection is meticulously tailored to address specific aspects of the upper body, encompassing areas like the nose, chin, and jawline.
Despite their premium pricing, these products frequently sell out, presenting an angle that beauty bloggers can leverage – urging readers to seize them before they’re gone.
What immediately sets this skincare affiliate program apart is its impressive 15% conversion rate. Essentially, every 1-in-6 visitors translates to a $14 commission, calculated based on an average order of $145. This position in the earnings spectrum highlights its status as one of the most lucrative beauty affiliate programs featured in this compilation.
Why You Should Promote Spencer Barnes LA
Promoting a makeup or skincare line backed by celebrity validation is notably simpler, and Spencer Barnes LA has a wealth of such endorsements, rendering its product line exceptionally compelling.
4. M.A.C Cosmetics
Founded in 1984, M.A.C (Make-up Art Cosmetics), originally a Canadian venture, has rapidly expanded its footprint, now spanning North America and over 120 countries across the globe. This extensive reach has paved the way for affiliate programs in most of these regions.
Presently under the Estée Lauder umbrella, M.A.C unveils approximately 50 makeup collections annually, catering to a diverse audience – ranging from celebrity makeup artists to everyday individuals preparing for a night out.
Their comprehensive online store encompasses a wide array of essentials, from lipsticks to foundations, concealers, brushes, primers, and more. Offering free shipping on orders exceeding $25, they ensure a seamless shopping experience.
While M.A.C Cosmetics maintains an in-house beauty affiliate program, their sole publicly available initiative, for now, operates through Flex Offers. Despite a modest commission rate of 3.2%, it’s advisable to direct warm traffic to their landing pages for optimal results.
Reasons to Promote Mac Cosmetics
Renowned across North America for delivering studio-quality cosmetics at an approachable price point, M.A.C stands as a household name. Associating with their affiliate programs presents a promising avenue for generating a favorable income stream.
5. Elizabeth Arden
In the era preceding the prominence of beauty brands, there stood Elizabeth Arden—an iconic beauty brand that embarked on its journey in 1910.
Since its inception, Elizabeth Arden has transcended its origins, evolving from a solitary establishment to having its makeup and assorted products grace the shelves of countless online and offline stores globally. This progression is underscored by the presence of one of the most robust beauty affiliate programs in existence.
Their product range encompasses an extensive array of cosmetics catering to the eyes, face, and lips. Additionally, they offer makeup kits and curated collections such as their renowned Ceramide products.
Elizabeth Arden’s prominent brand recognition in the market facilitates a pre-sell strategy that is predominantly focused on strategic positioning.
Although their affiliate program extends an 8% commission rate, which may appear relatively conservative for this category, it is accompanied by an appealingly high EPC (Earnings Per Click), making it a consideration-worthy factor.
In the capacity of an affiliate, you stand to earn commission from every initial order placed by a new referral within the initial 30 days following their click on your affiliate link.
Reasons to Promote Elizabeth Arden
As a stalwart in the makeup industry, Elizabeth Arden’s established brand identity streamlines your pre-sell approach, rendering it notably straightforward.
6. Yves Rocher
Moving on to the next entrant in our beauty affiliate program lineup, we have Yves Rocher.
Once again, this marks another well-established makeup brand that has transcended its origins and gained recognition worldwide, extending beyond just the United States.
What sets Yves Rocher apart from its counterparts is its unwavering commitment to utilizing solely natural ingredients in their makeup, hair care, and skincare offerings, ensuring a chemical-free experience. Furthermore, they’ve deliberately kept their pricing reasonable, ensuring accessibility for a broader audience.
This approach enables you to tap into diverse audiences while leveraging a single affiliate program.
From an affiliate marketer’s standpoint, is their program worth championing?
Absolutely. Yves Rocher boasts an above-average commission rate of 15% on every sale stemming from your affiliate link, coupled with robust support, including a comprehensive product data feed. These attributes collectively position them as one of the premier beauty affiliate programs within this compilation.
Why You Should Promote Yves Rocher
As a preeminent brand in the cosmetics industry, Yves Rocher offers a range of environmentally conscious products ripe for promotion via their affiliate program, solidifying their standing as a top-tier choice.
7. BK Beauty
Introducing BK Beauty, a cosmetic accessory brand curated by influencers, strategically aimed at a precise segment of the makeup niche.
In contrast to attempting a universal appeal, BK Beauty’s focus centers on delivering vegan-friendly, cruelty-free makeup brushes. These meticulously designed brushes offer the same opulent sensation as genuine hair makeup brushes, accompanied by a price point that reflects their quality.
In essence, individuals are willing to invest more in cosmetic products that adhere to cruelty-free standards.
A customary assortment of BK Beauty brushes can command prices exceeding $195, translating to a 15% share of that sale, equating to nearly $30 in earnings.
This is an earning potential comparable to select financial affiliate programs.
Reasons to Promote BK Beauty
BK Beauty extends a specialized array of makeup brushes that resonate with a targeted demographic, fostering prospects for repeat sales and a specific market appeal.
8. Sephora
Sephora, a venerable cosmetics and beauty brand established in the 1970s, currently spans nearly 3,000 stores across 35 diverse countries.
Operating as a one-stop destination, they present a thoughtfully curated assortment of makeup, skincare, and body products, encompassing a remarkable selection of over 13,000 items.
What sets Sephora apart is their inclusion of beauty products from independent creators, introducing an element of exclusivity that can be effectively leveraged in your pre-sell efforts.
This makeup affiliate program offers a commendable 14% commission rate, surpassing industry norms within the makeup and beauty sector.
Another noteworthy aspect is their unrestricted commission policy, encompassing all products, a feature often absent from other beauty brands’ affiliate programs.
Why You Should Promote Sephora
Endowed with decades of industry experience, Sephora boasts a meticulously curated array of top-tier products, coupled with a keen awareness of market trends, rendering them a compelling choice for affiliate promotion.
9. BabeBox
BabeBox is – as the name suggests – a subscription box for makeup.
The premise is simple – your visitors pay a subscription fee of as little as $24 per month and receive at least $100 in cosmetics products delivered to their doorstep.
Each monthly box contains 4 – 5 high-quality cosmetic products that are handpicked for you.
These are full-size products, though, and not just samples.
But you can also send visitors directly to the Babebox online store where they can buy whatever they choose instead – you’ll still earn commission from those purchases.
What does this program offer the average affiliate marketer vs. the other beauty affiliate programs listed here?
You get a flat $5 commission rate on all product sales regardless of order value, making it a very streamlined affiliate program.
Why You Should Promote Babebox
It should be pretty easy for you to pitch an offer where the consumer gets $100 worth of makeup products but only spends $29.
10. Clarins
Clarins, a prominent French cosmetics brand, stands out as one of the most unmistakable names within the cosmetics industry.
Since the 1950s, they’ve been catering to this market with a collection of products that are meticulously crafted without harsh chemicals, securing their position as highly coveted cruelty-free cosmetics in today’s market.
The Clarins brand exudes an aura of exclusivity, and this sentiment resonates through their offerings, ranging from foundations, concealers, lip gloss, lipstick, to their eye makeup lines. Their pricing often reflects this premium quality.
When directing traffic to Clarins’ landing pages, it’s prudent to focus on individuals with the disposable income required to engage with their products.
Notably, they do extend free shipping on all orders surpassing the $50 threshold.
Promoting Clarins products necessitates having an account with Pepperjam. Upon approval, you’ll be entitled to a 6% commission on all sales facilitated through your referrals.
Why You Should Promote Clarins
Clarins holds a prominent stature as a manufacturer of top-tier makeup, beauty, and skincare products. Their consumer base tends to be profoundly loyal, fostering enduring brand affinity.
11. NARS Cosmetics
NARS Cosmetics emerges from the creative vision of Francois Nars, a photographer and makeup artist who embraces the belief that true beauty resides within one’s character. With this ethos driving him, he embarked on a journey in 1994 to establish a range of comprehensive beauty products, aiming to unleash the inherent beauty in all individuals and catalyze disruption in the cosmetics industry.
What initially began as a collection of 12 lipsticks unveiled at a New York City event has since burgeoned into a brand encompassing an extensive repertoire of hundreds of products catering to diverse skin tones, types, and desired looks.
NARS products occupy a similar price echelon as Clarins, evoking a sense of exclusivity that necessitates conveying the cost factor to your visitors. For instance, a NARS matte primer and concealer bundle can approach the $100 mark.
This makeup affiliate program yields an 8% commission rate on all sales originating from your referrals. Based on an average product price of $60, you stand to earn approximately $5 per transaction.
Reasons to Promote NARS Cosmetics
NARS Cosmetics not only boasts stellar marketing, casting Nars himself as a reclusive genius sharing his creations with the world, but also garners outstanding product reviews—a compelling dual advantage.
12. DermStore
Dermstore sets itself apart from the typical online makeup stores by providing a unique proposition – their skincare and makeup products are either created by actual dermatologists or endorsed by these experts.
However, their offerings extend beyond makeup to encompass a variety of hair and body care products tailored for both men and women.
Dermstore’s online emporium showcases a comprehensive selection of cosmetic makeup products, sourced from recognizable brand names that your audience is familiar with and admire, such as Stila Cosmetics, Colorscience, jane iredale, and Estée Lauder. Notably, these products are priced to cater to a broad range of budgets.
Mentioning that orders exceeding $50 qualify for free shipping in your pre-sell can be a persuasive selling point.
With regards to their makeup and skincare affiliate program, it offers a 2% commission rate or $5 per sale, positioning it on the lower spectrum of potential earnings.
Reasons to Promote Dermstore
Dermstore’s extensive business presence since 1999, comprehensive product selection, and award-winning customer service make them an enticing option for affiliate promotion.
13. NYX Cosmetics
Established in 1999 and christened after a Greek goddess, NYX Cosmetics stands as a vibrant player in the cosmetics realm.
Renowned for their wide array of vegan-friendly products that uphold cruelty-free standards, NYX Cosmetics transcends the boundaries of a mere company to foster a sense of community. Guided by values of fairness and equality, they cater to an extensive spectrum of skin tones, ensuring their offerings resonate with a diverse audience.
Characterized by their vivid and eclectic product range, NYX products boast retro-inspired styling and packaging, effectively setting them apart in a competitive landscape.
Covering an extensive spectrum, their inventory includes lip gloss, brushes, and beyond.
To participate in promoting this brand, enlisting with the ShareASale affiliate network is essential.
Upon approval, a 2% commission awaits for every sale, indicating that supplementing this offer with others will be necessary to attain substantial revenue.
Reasons to Promote NYX Cosmetics
NYX Cosmetics caters aptly to a younger, socially conscious demographic—making them a suitable choice for late Millennials and Gen Z audiences.
Do We Recommend Makeup Niche?
The fashion industry is in a constant state of change, so there’ll never be a shortage of new affiliate offers for beauty bloggers to promote.
That’s good news.
Or at least it is if you have a niche site built out on a solid foundation of proven principles.
Which is exactly what you’ll earn in my Affiliate Lab course.
You can follow along as I demonstrate the exact steps I used to build my own affiliate sites before I flip them for 6-figures.
