When searching for the best CRM on search engines, one prominent and well-known name is HubSpot. Customer reviews often mention that the software is easy to use, user-friendly, suitable for small businesses, highly customizable, and has a logical interface. HubSpot also claims to be the only platform that integrates marketing, sales, service, and operations functions, enabling online collaboration throughout the customer journey.
However, some negative reviews argue that HubSpot can be expensive for some businesses, contracts may lack flexibility, modules can be difficult to understand, template customization can be complex, and additional technical support may be needed. Hence, these are the advantages and disadvantages of HubSpot, and it’s important to consider whether the software is suitable for your business.
GoodFirms has objectively evaluated popular customer relationship management software, providing a comprehensive overview for readers. GoodFirms’ review of HubSpot aims to educate customers and consumers about its features, disadvantages, and alternative software options.
HubSpot – Brand
HubSpot is an American company founded in 2006, with the CRM released in 2014, aimed at managing and digitizing customer interactions. The cloud-based CRM software supports marketing, sales, service, CMS, and operations.
Key advantages
The software is effective in marketing for generating and nurturing leads, optimizing content, and managing social media. It performs well in sales, converting potential customers and increasing loyalty. The service software focuses on enhancing the customer experience. The operations software connects applications and automates processes.
Disadvantages
The price increases with the licensing package. Contracts may lack flexibility, modules can be complex, and template customization can be challenging.
When compared to other options such as Salesforce, Microsoft Dynamics, etc., HubSpot remains a good choice for many small and medium-sized businesses. However, careful consideration should be given to the features and pricing.
