What Does Omnisend Offer?
Omnisend stands as a dynamic ecommerce email marketing platform that empowers the expansion of your email marketing efforts through its user-friendly features. Going beyond just email, this tool extends SMS marketing services and seamlessly integrates with over 30 applications, providing you with versatility in designing and overseeing your campaigns. Considering its pricing structure, it presents itself as a cost-effective solution ideally tailored for small and medium-sized enterprises.Key Features of Omnisend
Omnisend boasts a comprehensive set of features, including an intuitive email editor, a sophisticated automation builder, and a versatile pop-up builder. These tools collectively empower you to craft compelling campaigns, curate and cultivate your email subscriber list, and foster lasting relationships with your current customers. Additionally, a detailed reporting dashboard furnishes you with a comprehensive overview of your campaign performance. Let’s delve into the intricacies of three pivotal features:1. Omnisend’s User-Friendly Drag-and-Drop Email Template Builder
Within Omnisend, you’ll discover a drag-and-drop email template builder that streamlines the creation process. The platform offers a collection of over 150 pre-designed templates, catering to various use cases. However, it’s worth noting that a significant portion of these templates is of a basic nature and may necessitate comprehensive copy and design modifications to align with your vision.
For enhanced tracking and categorization, Omnisend presents the option to assign tags to each form, aiding in identifying the specific form responsible for acquiring a subscriber. This, in turn, facilitates segmenting subscribers and integrating them into the appropriate automation series based on this insightful data.
Omnisend’s email editor adopts a straightforward drag-and-drop interface, while the navigation panel seamlessly outlines objectives, themes, and content blocks. The editor features pre-made blocks tailored to diverse elements, encompassing headers, footers, text, product listings, and captivating hero images. Additionally, you can effortlessly toggle the visibility of specific elements on both desktop and mobile views, enhancing your creative freedom and design precision.
An invaluable feature is the product picker tool offered by Omnisend. Through seamless integration with your Shopify store, this tool streamlines the process: you merely select a product from your online store. With this action, the product picker tool automatically populates all pertinent product details—eliminating the need for manual entry of its name, price, image, and more. This not only conserves your time but also accelerates the email design process.
2. Omnisend’s Dynamic Marketing Automation
Omnisend’s dynamic marketing automation module comprises an impressive array of 25 pre-configured workflows, meticulously categorized into various usage scenarios. These encompass a wide spectrum of applications, from crafting enticing welcome emails and curbing cart abandonment to orchestrating cross-selling email series. To tailor these workflows to your unique requirements, the essential first step involves linking your ecommerce store with Omnisend.
Upon entering the customization interface, a world of possibilities unfolds. Within the trigger block, you possess the authority to manipulate several key elements:
- Trigger and Trigger Filter: These components define the specific user actions that serve as triggers for the email activation.
- Audience Filter: Establishes the category of customers eligible to receive the message.
- Exit Conditions: Specifies conditions to be met when a customer exits the workflow.
- Frequency: Dictates the timing of email activations within the series.
3. Omnisend’s Versatile Form Building Tool
Within Omnisend’s toolkit lies a versatile form builder that offers an impressive selection of 70+ templates catering to three distinct form types: pop-ups, embedded forms, and landing page forms. These templates exude creativity and are thoughtfully designed to necessitate only minimal design modifications. The user-friendly email editor further enhances the experience, presenting a clear mapping of goals, themes, and content blocks.
Delving deeper into customization options, the form display settings offer a spectrum of possibilities. These settings can be tailored based on variables such as page visits, time spent on the page, exit intentions, or scroll-based interactions. Additionally, you retain the freedom to fine-tune form scheduling, where you can precisely define the start and end dates for form display or opt for daily visibility.
Omnisend pricing details
Omnisend email marketing prices| Number of contacts | Free | Standard | Pro |
|---|---|---|---|
| 0-250 | $0/mo | $16/mo | $25/mo |
| 1k – 1.5k | NA | $25/mo | $59/mo |
| 4.5k – 5k | NA | $65/mo | $90/mo |
| 9k – 10k | NA | $115/mo | $150/mo |
| 13.5k – 15k | NA | $180/mo | $290/mo |
| 45k – 50k | NA | $330/mo | $650/mo |
| 70k – 75k | NA | $520/mo | $900/mo |
| 95k – 100k | NA | $720/mo | $1150/mo |
| 115k – 120k | NA | $880/mo | $1350/mo |
| 145k – 150k | NA | $1120/mo | $1650/mo |
Omnisend’s key strengths and weaknesses
Drawing from a wealth of customer feedback, we’ve distilled the standout advantages and drawbacks of Omnisend:Omnisend pros
- Good customer support: Omnisend’s support team is responsive and responds to customer queries quickly.
The fantastic onboarding and migration team works with you to ensure everything is set up and you are completely happy. The ongoing support is also spot on. – Elliot, Ecommerce Manager
- Ease of integration: The tool offers one-click integrations with major e-commerce platforms such as WooCommerce and Shopify with less technical know-how.
- Product picker tool: One interesting feature is that you can select the product you want to add to your emails, and the product picker tool will fetch all its details automatically in your email.
Omnisend cons
- Basic email editor: The template editor lacks advanced features, making designing tedious. For instance, there is no inbox and dark mode preview option, no interactive AMP email support and the premade templates are also basic.
There needs to be more customization options in the email editor. Some competitors offer a much more robust email builder (for more advanced emails). – Joe, Director of Marketing & Digital Sales in the US
- Low deliverability rate: Omnisend had an average 75.1% email deliverability rate, far below its competitors. So, your emails might end up in spam.
- Limited integrations: Even though Omnisend integrates with major e-commerce brands, it doesn’t integrate with Google Analytics or many CRM software.
When it’s recommended
- If you’re an e-commerce brand: Omnisend offers useful integration with various ecommerce shopping platforms, making it easy to send targeted emails based on user activity in your store. Besides, they have SMS and push notification tools to help you send timely notifications to the right customers.
- If you are a small or medium-sized business: With its more affordable pricing than other e-commerce-oriented ESPs such as Klaviyo, it’s excellent for small or midsize businesses. It has all the necessary tools to start and scale email marketing campaigns for your business.
- If you want to run omnichannel marketing: Omnisend offers you to run your campaigns across five channels – email, SMS, Google, Facebook, and push notifications. You can manage all these campaigns from a single dashboard, giving you centralized control.
When it’s not
- Seeking Interactive AMP Emails: Omnisend does present an AMP carousel that you can effortlessly integrate without requiring coding expertise. However, should you desire to incorporate additional AMP elements, you’ll need to delve into HTML coding for your emails. In this context, an excellent alternative is Mailmodo, enabling you to craft and send interactive AMP emails through its user-friendly no-code email builder.
- Craving an Advanced Email Template Editor: While Omnisend’s template editor serves its purpose, it lacks comprehensive features like AMP email widgets and the capacity to perform spam testing on emails. If these features are crucial to your email strategy, exploring alternatives such as Mailmodo, which provides access to over 20 AMP email widgets, might prove more fitting.
Exploring Alternatives to Omnisend:
Discover below a selection of premium alternatives to Omnisend, offering top-tier features at budget-friendly rates:Mailmodo
Mailmodo stands as an emerging and widely favored email marketing platform. Its robust capabilities encompass the creation and dispatch of interactive AMP emails, streamlined automation journey creation, and the implementation of trigger campaigns. Notably, Mailmodo offers a more cost-effective solution compared to Omnisend, accompanied by a reputation for exceptional deliverability and customer support. Uncover the ideal ESP for your needs: Mailmodo vs. OmnisendOmnisend vs Mailmodo: Which one should you use?
| Criterion | Mailmodo | Omnisend |
|---|---|---|
| No-code email builder | For both AMP and HTML emails with 200+ premade templates to start with. | HTML email editor with 150+ premade templates |
| AMP email support | Supports 20+ AMP widgets. | Not supported |
| Transactional emails | Available on all plans | Available on all plans |
| Customer support | Email, chat, video, and phone support. | In-app live chat, email, help center, and Omnisend academy. |
| Email automation | ✅ | ✅ |
| Dynamic email & personalization | ✅ | ✅ |
| List Management | ✅ | ✅ |
| Reports and Analysis | ✅ | ✅ |
| Subject line A/B testing | ✅ | ✅ |
| Supported integrations | 20+ integrations | 30+ integrations |
| Pricing | Upto 40k contacts – Lite: $199/mo Upto 100k contacts: – Pro – $459/mo | 45k – 50k contacts Standard: $330/mo Pro: $650/mo 95k – 100k contacts Standard: $720/mo Pro: $1150/mo |
When Should You Opt for Mailmodo Instead of Omnisend?
Below are the primary factors that make Mailmodo a compelling choice over Omnisend as your preferred email marketing service provider:- Enhanced Deliverability Rate:
- Advanced No-Code Email Editor:
- Access to a Comprehensive Library of Interactive AMP Widgets:
- Unlike Omnisend, which lacks support for AMP emails, Mailmodo offers a robust solution in this regard. With a library featuring over 20 interactive AMP email widgets, Mailmodo empowers users to seamlessly incorporate these elements into their emails using the intuitive no-code email editor. This opens up possibilities for dynamic widgets such as shopping carts, spin-the-wheel games, quizzes, and polls. Such engaging widgets can significantly elevate the customer experience and yield remarkable conversions, potentially up to 10 times higher.”
Exploring Other Cost-Effective Omnisend Alternatives
Discover these economical Omnisend alternatives that could potentially align better with your needs:Klaviyo
Klaviyo offers an enhanced email template builder and advanced reporting features. Its robust suite includes exceptional email automation and a signup form builder, catering seamlessly to e-commerce brands. 💡Want to know more? Check out this in-depth Klaviyo review 2023MailerLite
MailerLite boasts a strong email template builder and an enticing free plan. The free plan encompasses an array of features, including an email automation builder, a landing page builder, a single website builder, and a form and pop-up builder. Opting for their paid plan extends your access to even more advanced functionalities. 💡Learn more about its features in our MailerLite in-depth review 2023ActiveCampaign
For those seeking robust and sophisticated marketing automation capabilities, ActiveCampaign emerges as a prime contender. Boasting a staggering 750+ integrations and over 700 pre-designed email workflows, this tool empowers you to craft precise automation strategies targeting the right audience. 💡Explore more of its features in ourActiveCampaign review 2023Omnisend’s rating overview
| Feature | Ratings | Comments |
|---|---|---|
| Ease of use | ⭐⭐⭐⭐ | The tool is easy to use and user-friendly. From its template editor to form builder, the navigation is clear, and every option is easy to understand. |
| Email template editor | ⭐⭐⭐ | The editor is straightforward and offers various premade blocks (for headers, footers, product embeds, etc.), making the design process faster.But, the editor lacks advanced features, such as no AMP email widgets and no spam or design testing. |
| Premade templates | ⭐⭐⭐ | Omnisend has 150+ pre-made templates for various use cases – welcome emails, abandoned cart emails, re-engagement emails, etc. The templates are basic and need a lot of edits from your end. |
| Email automation | ⭐⭐⭐ | Omnisend’s automation feature is helpful and has relevant triggers to target the right customer. There are pre-made workflows that you can customize.One interesting feature is that you can do email split tests within the email series. You can also trigger SMS based on the recipient’s previous action. This gives you more control over how you communicate with the message recipient. |
| List management | ⭐⭐⭐⭐ | You can add existing contacts manually by uploading an Excel file, importing from a file, or importing directly from Mailchimp. Once you have the contact list, you can segment them and use these segments to send relevant emails later on.Note: You won’t be charged extra if a contact appears in more than one segment. You pay once for one contact. |
| Signup form builder | ⭐⭐⭐⭐ | You can use the form builder for three purposes: – Add pop-ups – Create embeddable forms, and – Build landing pages.There are 100+ premade templates for all three use cases, many of which are creative and require minimal design edits.The form builder is easy to get familiar with and offers many customization options, like adding interactive widgets, setting up behavioral triggers, adjusting the visibility of forms, and more. |
| Landing page builder | ⭐⭐ | There is no separate builder for landing pages. Moreover, you cannot build a complete landing page using Omnisend. There is an option to build a landing page with a signup form, allowing you to collect subscribers.Even the premade templates are limited, with only 8 in number. |
| Email deliverability | ⭐⭐⭐ | Omnisend’s deliverability rate is different from the standard requirement. In EmailToolTester’s last three tests, it scored an average of 75.1, far below that of other ESP. The tool offers you a deliverability report, so ensure to check that report periodically and resolve any errors that might hamper your inbox placement rate. |
| Reporting and analytics | ⭐⭐⭐ | Omnisend’s reporting dashboard provides insights into your email campaigns, automated workflows, and forms. With advanced reporting, you can get a visual representation of your campaign’s performance.Along with these dashboards, there is a separate dashboard to track and manage the email deliverability of your campaigns. This report is helpful as it offers insights into email list hygiene, sender domain, and relevant factors affecting your deliverability rate. |
| Personalization | ⭐⭐⭐ | Personalization available based on account, contact, and date details. |
| Authentications | ⭐⭐⭐⭐⭐ | SPF, DKIM, and DMARC are supported. |
| Own domain for landing pages | ⭐⭐⭐⭐⭐ | Available on Pro plan. |
| Spam and design testing | ⭐⭐ | No spam testing or inbox testing is available. You can only send test emails and preview emails on desktop and mobile. |
| Bounce management | ⭐⭐⭐⭐⭐ | If an email soft-bounces four times, it is a hard bounce. Hard-bounced email addresses are automatically unsubscribed. |
| Blocklist | ❌ | Not available |
| Interactive elements | ❌ | Not available |
| Integrations | ⭐⭐⭐ | 30+ integrations with various apps, including Shopify, Woocommerce, Bigcommerxe, Magneto, etc. No integration with Google Analytics. |
| Languages | ⭐⭐⭐ | 15+ languages available |
| Customer support | ⭐⭐⭐⭐⭐ | The customer support team is fast and friendly. You can contact support via email or live chat. There are plenty of articles to help you, and Omnisend also has an academy teaching you various aspects of email marketing. |
| Overall ratings | – 4.7/5 (Capterra) – 4.5/5 (G2) | Omnisend offers some of the best features at affordable pricing. It’s easy to use and helps you create omnichannel marketing campaigns. Conversely, the team must improve the deliverability rate and add features like spam testing and geo-tracking. |
