18 Best Car & Auto Affiliate Programs of 2023

1. Zoro

Zoro isn’t exclusively an automotive supplier; they cater to a diverse array of industries, including manufacturing and building contractors. Their extensive product range boasts a staggering 3 million items, encompassing OEM auto and truck parts, compressors, air tanks, a comprehensive selection of power tools, and an array of safety equipment.

This wide inventory makes them a prime choice for automotive enthusiasts seeking top-notch products from renowned brands such as Stanley, Mobil, Weld-Aid, and Baldwin—all without the hefty price tags of franchise stores. Whether one’s interests lie in auto maintenance, body shop work, or rebuilds, Zoro’s store offers a treasure trove of items worth investing in.

However, it’s important to note that due to the store’s diversified focus, it’s advisable to utilize direct product links rather than directing traffic solely to their homepage. Failing to do so might adversely affect your conversion rates.

Affiliate publishers stand to earn a solid 4% commission on all their sales, and the impressive EPC (Earnings Per Click) suggests a considerable average order value (AOV) per customer. Additionally, it’s worth considering that Zoro’s affiliate manager is open to discussions with high-performing affiliates, indicating potential for elevated commission rates based on the volume of products you drive sales for.

• • Commission rate: 4%

• • EPC: $109.98

• • Cookie duration: 30 days

2. EZ Battery Reconditioning

It’s likely you’ve already deduced that EZ Battery Reconditioning is geared towards assisting consumers in revitalizing old batteries, correct?

If not, well, that’s the crux of this product—reviving depleted batteries to their former functionality.

The brains behind EZ Battery Reconditioning, Tom Ericson, stumbled upon this method almost by chance. It was a classic case of necessity being the catalyst for innovation.

When faced with the choice between purchasing a new battery or putting food on the table for his kids, he opted to teach himself how to recondition his existing battery instead.

This approach can be replicated by anyone to revive various types of batteries, including those found in laptops, cars, motorcycles, yachts, and even select smartphone models, all from the comfort of home.

The primary advantage for consumers purchasing this product is the avoidance of new battery expenses, which can easily reach up to $200 for an average car battery.

Another angle to consider is the environmentally friendly aspect. Battery reconditioning requires fewer raw materials like lithium to be mined, contributing to a more sustainable approach.

Currently, EZ Battery Reconditioning ranks as one of the top-performing products on ClickBank, offering affiliates commission ranging from $51 to $148 per sale. The precise commission depends on the backend offers your visitors opt for.

Furthermore, EZ Battery Reconditioning boasts an impressively low return rate of less than 2%, underscoring the satisfaction of their customer base.

• • Commission rate: 75%

• • Gravity: 106.13

• • Cookie duration: 60 days

3. Keller Heart

When I come across the Keller Heart website, the first thing that springs to mind is, “…Optimus Prime.”

However, I quickly remind myself that my focus is on uncovering the finest auto affiliate programs, not delving into the world of Transformers.

Moving on, Keller Heart specializes in the sale of oils and lubricants tailored for industrial, aviation, and automotive applications—think massive 55-gallon drums of these products.

This indicates that their target audience encompasses auto dealerships, shipping companies, and any business managing a fleet of vehicles.

Engaging with businesses through a niche website might appear daunting at first, but it’s not as formidable as it seems.

Keep in mind that around 95% of other affiliates will likely bypass this program due to its perceived complexity, leaving you in the 5% willing to put in the effort.

Keller Heart generously offers a 10% commission on every sale generated through your affiliate links. Given the average order value of approximately $580, you could expect to earn $58 for each successful purchase.

Such earnings can accumulate rapidly, presenting a lucrative opportunity.

This affiliate program may appear niche, but it harbors significant potential for affiliates who can strategically integrate these offers into direct or related markets.

• • Commission rate: 10%

• • EPC: $265.63

• • Cookie duration: 30 days

4. Torque Detail

Car and truck enthusiasts approach the task of detailing their vehicles with utmost seriousness, dedicating entire afternoons to the meticulous processes of washing, waxing, and polishing their cherished rides.

Enter Torque Detail, a brand that offers a range of automotive care products meticulously developed by Frank Mitchell, a seasoned professional with three decades of experience in the detailing business.

Each solution offered by Torque Detail reflects Frank’s expertise and insights gained over the years, ensuring that customers receive products of the highest quality.

What’s truly appealing to end-users is the promise of achieving a glass-like finish and the added perk of never having to wax their vehicles again.

Interestingly, detailing enthusiasts exhibit the same level of commitment whether they’re polishing a family sedan or a luxurious Ferrari. Provide them with effective products, and they’ll readily make a purchase.

Affiliates participating in this program earn a 15% commission on every sale, coupled with a valuable 20% discount coupon for potential customers.

The inclusion of the coupon serves a dual purpose: it enables affiliates to boost sales while simultaneously nurturing trust with their audience.

This gesture is especially noteworthy, given the scarcity of coupons in many affiliate programs across various networks these days.

• • Commission rate: 15%

• • EPC: $98.50

• • Cookie duration: 30 days

5. Tire Rack

Tire Rack’s journey commenced with the visionary aspirations of a single immigrant named Peter Veldman. Back in 1979, driven by a passion for tire sales, he transformed a mere idea into a thriving business that now boasts a workforce of 650 employees.

Over time, this enterprise has evolved into a close-knit “family” venture. Tire Rack’s name carries instant brand recognition, solidified by their unwavering commitment to stocking only products they vouch for and believe in.

Their dedication to impartiality extends to constructing their very own test track, a testament to the reliability of their product recommendations.

Adding to their appeal is their in-house expertise, simplifying the process of purchasing tires, wheels, brakes, suspension components, lighting parts, and various accessories.

Visitors are further aided by the user-friendly ‘Tire Decision Guide,’ a tool designed to assist them in finding the ideal tires within a span of two minutes or less.

While many affiliates tend to gravitate towards technology or financial products for lucrative opportunities, Tire Rack serves as a prime example of the substantial earnings attainable in alternative niches.

Their robust EPC (Earnings Per Click) is a clear indicator of the money-making potential in this niche. With a generous 6% commission on all sales, affiliate publishers can certainly capitalize on this flourishing market.

• • Commission rate: 6%

• • EPC: $116.37

• • Cookie duration: 60 days

6. RevZilla

RevZilla stands as one of the premier destinations for motorcycle enthusiasts seeking top-notch gear, helmets, components, and accessories across the United States.

It’s not just about their catchy domain name, although that certainly doesn’t hurt. What truly sets them apart is their profound expertise in the field, and their extensive YouTube channel serves as a testament to that.

With over 6,500 videos, RevZilla goes the extra mile in establishing authenticity. This resonates deeply with bikers who value insights from those who truly understand the motorcycle world.

In our realm, authenticity is key. Bikers can detect inauthenticity a mile away, particularly when someone refers to a helmet as anything other than a “lid.”

RevZilla’s EPC may be below the norm, but two pivotal factors led us to include them:

1. 1. Network Earnings: Their strong performance in earnings across the network.

1. 1. Brand Reputation: RevZilla has been diligently building a reputable brand for over a decade, which makes your promotional efforts significantly easier.

By putting in the hard work for the past several years, RevZilla has paved the way for affiliates to capitalize on their established credibility in the motorcycle community.

• • Commission rate: 4%

• • EPC: $20.88

• • Cookie duration: 14 days

7. LASFIT

LASFIT is a relatively recent entrant to the scene, having launched in 2015. However, their swift rise can be attributed to a shrewd market insight: the demand for LED lights and bulbs tailored for cars and trucks. What’s unique about LASFIT is that they’re not just middlemen; they actually manufacture the LED lighting products they offer.

In addition to their existing catalog, LASFIT is open to crafting custom LED lighting solutions, allowing car, truck, and SUV owners to personalize their vehicles to their heart’s content.

For affiliates targeting car enthusiasts who seek to enhance their vehicles’ aesthetics, LASFIT is a compelling option.

Their affiliate program employs a performance-based commission structure. Depending on your sales achievements, you can earn between 6% and 9% in commission. This sliding scale approach rewards your success, creating an attractive opportunity to tap into the auto lighting sub-niche, which still offers room for competition.

• • Commission rate: 6-9%

• • EPC: $108.47

• • Cookie duration: 30 days

8. Car Covers

CarCovers.com specializes in, you guessed it, covers for cars, trucks, and SUVs. They also cater to motorcycle enthusiasts with a selection of covers—although, let’s admit it, we don’t always remember to use them.

Their inventory spans both indoor and outdoor covers, accommodating a staggering array of vehicles—over 150,000 cars, trucks, SUVs, and motorcycles. A noteworthy perk is their 30-day money-back guarantee, which can be a compelling selling point to leverage with your audience.

While their website design might appear dated, it hasn’t hindered their impressive customer base, consisting of hundreds of thousands of satisfied shoppers.

For websites centered around automobiles or motorcycles, CarCovers.com offers an ideal affiliate program. The 10% commission rate is quite generous, and they seem to experience minimal returns, although that might raise an eyebrow.

Given their $172 average order value, each sale you refer should translate to a minimum of $17 in commission—a solid incentive for affiliate marketers to explore this opportunity.

• • Commission rate: 10%

• • EPC: $85.97

• • Cookie duration: 30 days

9. Vegas Carts

Are you finding your golf cart a bit too sluggish for your taste? If that’s the case, Vegas Carts has the perfect remedy with their engine upgrade kits.

Imagine taking your standard EZGO, ClubCar, or Yamaha golf cart and giving it a power boost with a Vegas Carts upgrade, transforming it into a 25hp powerhouse.

With a combined 70 years of industry expertise, the Vegas Carts team certainly knows their way around these upgrades.

It’s important to note that these upgrade kits are exclusively designed for gas-powered golf carts—unfortunately, electric cart owners won’t benefit from these enhancements.

However, for those who own gas carts, the experience is set to be truly exhilarating.

The company also offers international shipping, ensuring that enthusiasts outside the US can also join in on the excitement.

Vegas Carts is user-friendly, facilitating smooth payment transactions, easing the conversion process for potential customers.

Affiliate marketers receive a 7.5% commission per sale, which is slightly below the industry average. Nevertheless, considering that some kits are priced at $1,699, a single sale could potentially earn you $127—an appealing proposition indeed.

• • Commission rate: 7.5%

• • EPC: $54.76

• • Cookie duration: 30 days

10. Pep Boys

Pep Boys holds a special place in the hearts of many across the United States. With a history dating back to 1933 and a network of over 800 stores nationwide, it’s no wonder they’ve become a household name.

This iconic brand was born when four former navy friends recognized the growing trend of mass-produced automobiles. Back then, automobiles were new and exciting – I can’t help but feel a little bit like C. Montgomery Burns using the term “automobile.” Perhaps that’s because I was hoping to send a significant package to Siam via autogyro, but alas, I couldn’t find one.

Back to the point, the founders of Pep Boys foresaw that car owners would need not only servicing but also easy access to car accessories all in one place. And that’s precisely what their stores offer – a comprehensive range of products and services for car owners, from A to Z, including service bays for those in need of professional assistance.

Now, let’s unravel their affiliate program, which might seem a bit complex due to the mix of commission percentages, dollar amounts, and payment per lead mentioned simultaneously.

Here’s a simplified breakdown: You can earn up to 3% commission on sales referred from their online store, except for tire sales, where the rate is 2%. Additionally, you’ll receive a fixed $2 for every service appointment booked through your referral and an additional $3 for each successfully completed appointment.

• • Commission rate: 2% – 3% per sale (check $ payouts  – leads?)

• • EPC: $31.22

• • Cookie duration: 30 days

11. Goodyear Tires

Introducing Goodyear tires would be quite redundant since their name speaks volumes by itself. They’ve been a prominent player in the industry for a century.

To keep it succinct, their legacy spans a century, earning them a well-deserved reputation. They have a storied history of equipping some of the fastest cars on the planet, including those in NASCAR races. Moreover, they were the brains behind the tires used on the lunar rover during the Apollo missions. Granted, the lunar rover’s tire was composed of wire mesh rather than rubber, but we’ll overlook that detail.

In essence, Goodyear is a household name recognized by all, and their contributions are undeniable.

Now, let’s delve into their affiliate program.

Affiliates partnering with Goodyear can earn $6 for every purchase made through Goodyear.com. Alternatively, you can also secure a $6 commission for each successfully completed service appointment you refer.

It’s worth noting that Goodyear stands out among the automotive programs featured on Commission Junction due to its high network earnings score, adding an extra layer of appeal to their affiliate program.

• • Commission rate: 6% or $6 per lead

• • EPC: $89.11

• • Cookie duration: 45 days

12. Edmunds

Ever since the 1960s, Edmunds has established itself as the premier destination for unbiased insights on purchasing new or used cars, along with comprehensive car reviews.

To draw a comparison for UK audiences, think of Edmunds as the equivalent of AutoTrader but on a grander scale. Over time, they’ve digitized decades’ worth of data, transitioning it seamlessly into their online platform. This shift has also ushered in innovative tools like their car appraisal feature.

This tool empowers users to obtain a remarkably accurate estimate of a car’s value, adding a valuable dimension to their services.

What has truly set Edmunds apart is their ability to communicate with their audience in a relatable language, eschewing sales jargon in favor of genuine dialogue. This approach has endeared them to their readers, fans, and site visitors.

In terms of affiliate benefits, each “new vehicle lead” you generate is worth an $8 commission, while a “used vehicle lead” carries a $5 value. Edmunds defines a lead as a fully completed dealer request form containing valid contact information. It’s important to note that any attempt to generate fraudulent leads will result in removal from the program.

• • Commission rate: $5 – $8 per lead

• • EPC: $36.56

• • Cookie duration: 30 days

13. AutoZone

AutoZone stands as the US’s largest retailer of aftermarket auto parts and interior accessories, boasting an expansive presence with over 6,000 stores nationwide.

For seasoned affiliates, this spells out significant brand recognition, making it relatively straightforward to entice readers into clicking on your text links and making purchases through AutoZone.

So far, so promising. Yet, how does AutoZone measure up against the cream of the crop when it comes to automotive affiliate programs?

Surprisingly well, actually. While the 3% commission rate might not appear to be a standout figure, considering the relatively higher costs associated with replacement parts, interior accessories, and other products, this platform holds potential for substantial online earnings.

Additionally, affiliates are granted access to a wealth of marketing materials aimed at boosting sales. These include an array of text links, banners, and up-to-date promotional offers to enhance your affiliate strategy.

• • URL: AutoZone affiliate program

• • Commission rate: 3%

• • Cookie duration: 45 days

14. AutoBarn

While AutoBarn’s website may not exude the utmost professionalism, its deep-rooted history in the automotive industry is impressive, tracing back to its establishment in 1957.

Housing over 35,000 brand-name car parts and accessories in its Port Washington warehouse, AutoBarn stands as one of New York’s largest automotive retailers and wholesalers.

The automotive affiliate program it offers is far from insignificant. Operating through Commission Junction, it extends a relatively generous 8% commission for each sale, coupled with an assortment of resources primed for boosting sales. These resources encompass banners, text links, and more.

The program also features an appealingly low payment threshold of $25, sparing affiliates from having to accumulate substantial commissions before accessing their earnings.

The sole minor drawback lies in the cookie window, which, at 10 days, ranks among the shortest among the automotive affiliate programs examined.

• • Commission rate: 8%

• • Cookie duration: 10 days

15. BuyAutoParts

BuyAutoParts.com specializes in an extensive array of replacement parts, encompassing more than 200,000 high-quality auto components. From steering racks and suspension parts to turbochargers and gearboxes, their offerings span a broad spectrum.

As highlighted on their affiliate program landing page, this niche is undeniably appealing. After all, people require functional vehicles and rely on auto parts to maintain their vehicles’ performance. This enduring need ensures a consistent demand for the products they offer.

With an average order value exceeding $250 and commission rates ranging from 5% to 8% per sale, the earning potential within this affiliate program is substantial. Regular access to updated marketing materials further bolsters performance and engagement.

Although the seven-day cookie duration might seem relatively short, BuyAutoParts.com emphasizes that 95% of customers finalize their purchases within just three days, implying swift conversion timelines.

• • Commission rate: 5% – 8%

• • Cookie duration: 7 days

16. Avis

Avis holds a prominent position in the car rental industry, boasting a vast network of 5,500 locations spanning over 165 countries. From the scenic landscapes of New Caledonia to the Reunion Islands and Burkina Faso, Avis enables car rental services in diverse destinations.

What sets Avis apart is that it pioneered car rentals from airport locations, a strategic move that has contributed to its remarkable financial success as a multi-million-dollar enterprise.

If you’re eager to tap into this success, the Avis automotive affiliate program offers new members commissions of up to 4%, contingent on factors such as rental duration and mileage. Moreover, Avis implements a performance incentive structure, granting higher rates to proficient affiliate marketers who generate substantial referrals. This ensures that as your referral count climbs, so do your commissions, providing an enticing opportunity for lucrative earnings.

• • Commission rate: Up to 4%

• • Cookie duration: 30 days

17. Advance Auto Parts

Advance Auto Parts stands as another major player in the American auto parts retail landscape, boasting an extensive network of over 6,000 stores across 40 states and achieving impressive annual sales figures of $5 billion. Whether it’s replacement parts, interior accessories, oils, or fluids, Advance Auto Parts offers a comprehensive range of automotive products.

As an affiliate operating within the automotive industry, having a compelling selling point is crucial. Advance Auto Parts offers a tempting incentive by providing free shipping for all orders exceeding $35, a threshold thoughtfully set below the site’s average order value. This not only encourages immediate purchases but also enhances customer satisfaction.

Adding to the appeal, customers have the convenience of purchasing online and swiftly collecting their items from the nearest store in just 30 minutes, making it the preferred method of fulfillment.

While a commission rate of 4% might not initially capture attention, it’s essential to consider that numerous products within the Advance Auto Parts inventory are priced higher than average. Consequently, this affiliate program proves itself as a viable and promising opportunity for those in the automotive affiliate niche.

• • Commission rate: 4%

• • Cookie duration: 30 days

18. Vivid Racing

Are you and your audience yearning for speed and excitement? If so, Vivid Racing might just have the perfect automotive affiliate program to satisfy your craving.

Established in 2001 with a modest $500 investment and a $1,500 loan, Vivid Racing has grown into a prominent figure within the automotive performance gear market. It boasts a global clientele and has earned its place in the spotlight of respected industry magazines.

Yet, Vivid Racing’s appeal doesn’t stop at its remarkable journey and reputation. The affiliate program it offers within the automotive niche is also exceptionally promising.

Boasting an extensive catalog containing over one million performance products catering to cars, trucks, Jeeps, SUVs, and UTVs, Vivid Racing provides a plethora of opportunities for monetization.

The commission rate of up to 5% is particularly enticing, especially when considering the average order value falls within the range of $500 to $1,000. This makes the affiliate program from Vivid Racing an alluring prospect for those venturing into the automotive affiliate landscape.

• • Commission rate: 4% – 5%

• • Cookie duration: 30 days

Conclusion

And that concludes our roundup of the top-tier auto affiliate programs. We pride ourselves on focusing on tangible metrics when compiling our list, rather than relying solely on program claims like “We’re the best program ever!!”

The encouraging news is that a plethora of other auto affiliate programs are available for you to promote.

If you’re interested in delving deeper into the mechanics of “earning money by promoting others’ products,” we’ve got a valuable resource for you. Visit this link to access our free training, where you can learn the ropes of setting up a website that generates income.

Rest assured, this training is genuinely designed to provide you with knowledge, rather than being a mere sales pitch.