At Insignreview, we have a strong affinity for real estate affiliate programs. The reason behind our enthusiasm is quite clear – the real estate industry in the United States boasts an estimated worth of $30 trillion, which leaves little room for wonder.
In essence, there will always be a persistent demand for information and services in the real estate market. After all, property never falls out of favor.
However, it’s essential to acknowledge that delving into the realm of real estate affiliate marketing is not a walk in the park. The competition in this niche is undeniably fierce, and it requires a specialized approach.
Nevertheless, it’s worth emphasizing that working within competitive niches can yield remarkably rewarding results, as is evident here:
When it comes to real estate affiliate marketing, the key lies in identifying the truly valuable real estate affiliate programs from the extensive array available. We’ve taken on the challenge of this meticulous research, so let’s delve into our findings.
Ready to learn about the best affiliate programs in the real estate niche right now? Let’s dive in:
1. Real Estate Express
While the most apparent approach in real estate affiliate programs often revolves around investments, it’s essential to recognize that many individuals are currently seeking or necessitating reskilling in the field.
Real estate affiliate marketing extends far beyond the physical process of matching buyers and sellers. Why not introduce them to the notion of making a living as a real estate agent or broker?
This is precisely the offering from Real Estate Express – they provide training courses for aspiring real estate brokers. Notably, this is not limited to newcomers; Real Estate Express has been in the business of training real estate professionals since 1996 and has accumulated more than 350,000 members to date.
Real Estate Express efficiently guides each student through the three crucial steps necessary to become a real estate agent, covering everything from completing pre-licensing requirements to taking the real estate exam and assisting new agents in launching a successful career.
What’s the affiliate commission potential for those promoting Real Estate Express? Affiliates can expect a fixed 20% commission on all sales resulting from their affiliate links, equating to an average of $35 per referral. The program’s Earnings Per Click (EPC) and ‘Power Rank’ score suggest that Real Estate Express affiliates are achieving multiple sales. Coupled with a reported 17% conversion rate, this signifies promising earnings potential in this affiliate program.
Commission: 20%
EPC: $269.00
Cookie duration: 45 days
2. All Things Real Estate
Up to this point, we’ve delved into the legal advice and training aspects of real estate affiliate programs. However, real estate agents require a plethora of consumables when they embark on their business journey.
Achieving the perfect curb appeal during an open house is paramount, as it can significantly impact the outcome for both the agent and the property owner. The question arises: where do real estate professionals procure all these real estate-related items, ranging from apparel, cards, flyers, directionals, banners, balloons, to welcome signs?
This is where All Things Real Estate comes into play. They serve as an online one-stop-shop for real estate essentials, akin to the wedding favor equivalent in the real estate realm. Instead of your visitors having to scour multiple stores, All Things Real Estate can provide them with everything they need – from zip ties to promotional cups, all the way to yard signs.
Furthermore, their uniqueness in this niche is undoubtedly advantageous.
Now, let’s tackle the payout structure offered by this real estate affiliate program. It entails a 7% commission for each sale you generate. Should you drive a substantial number of referrals, you have the option to negotiate a higher rate.
However, it’s crucial to note that even with a lower commission payout, real estate affiliates can still reap substantial earnings. For instance, a handful of yard signs, promotional cups, and related items can quickly add up to several hundred dollars, making this affiliate program a lucrative opportunity.
Commission: 7%
EPC: $52.75
Cookie duration: 15 days
3. Nolo
Nolo is a prime example of how you can introduce unique yet highly relevant offers to an audience engaged in real estate, particularly those navigating the complexities of home buying or dealing with foreclosure. This audience inevitably needs to access legal advice and/or documents to navigate these transactions.
As an affiliate, your role is to guide them in the right direction while earning affiliate commissions for your assistance. This isn’t mere pocket change, as Nolo’s affiliate program offers an impressive 25% commission rate to begin with. What’s more, this rate increases to 35% if you manage to refer over $2,000 in monthly sales through your affiliate links. This places it among the highest commission rates in the industry.
Nolo’s established reputation in the legal advice industry is a valuable asset, as their marketing tools are likely to enhance the conversion rates of your real estate affiliate marketing efforts.
Commission: 25%
EPC: $70.39
Cookie duration: 120 days
4. Architectural Designs
Everyone has a dream home.
Even people who don’t consider themselves to be “material”.
Mine is a large farmhouse on 5 acres of land with an ocean/lake view, including an attic office with a south-facing floor-to-ceiling window.
And Architectural Designs is the kind of company that could make that dream a reality.
Something they’ve done for over 40 years now.
They have over 30,000 different home layouts and designs for sale.
You can even see what some of these homes look like in real life – they have an entire library of photos of existing builds shared by existing customers in their house plan gallery.
You can even get a quote for how much each type of home would cost to build in your area.
Now we come to the good part – how much you can get paid.
A typical plan for a 4-bedroom, 2-bathroom home in AutoCAD format costs around $2,500.
And as a real estate affiliate, you could earn 5% of that – or $125 per referral.
Which could result in substantial real estate affiliate marketing income for you.
Commission: 5%
EPC: $58.26
Cookie duration: 120 days
5. Buildium
Generating passive income through rental properties is often considered the ultimate aspiration in the real estate business. However, the harsh reality sets in when one realizes the significant amount of paperwork involved in managing multiple properties.
It becomes evident that you’ll need to chase tenants for rent, and that elusive plumber who was meant to fix that leak… well, that was two weeks ago. Consequently, many landlords opt to forgo the do-it-yourself approach and instead hire property management companies. However, this choice comes at a cost, ultimately impacting the profits of real estate businesses.
This is where Buildium steps in. Developed by real estate investors, Buildium is property management software that empowers you to manage your real estate portfolio independently. It offers real-time financial management, facilitates maintenance coordination, and streamlines resident requests. Moreover, it can even automate rent collection. With Buildium, you can essentially carry an entire property management company in your pocket.
Real estate affiliate marketers have two avenues for joining the Buildium real estate software affiliate program. You can apply through the Impact network. Alternatively, if you encounter any issues with the application process, you have the option to apply through FlexOffers.
Regardless of the route you choose, you’ll earn commissions of at least 25% with every successful sale you generate, making it a promising affiliate opportunity for real estate professionals.
Commission: Up to 28%
Cookie duration: 60 days
6. Land Century
Land Century offers a real estate-related service primarily targeted at hands-on investors and developers. As the name suggests, they specialize in listing vacant land for sale across the United States.
However, Land Century goes beyond just vacant land. They provide separate sections for ‘Houses under $50k’ and ‘Fix & Flip Deals,’ making it an ideal platform for those in the early stages of building their property portfolio. Remarkably, they even feature land deals priced at $1,000 or less, which can be sufficient to purchase land for a small house construction.
Their target market is composed of individuals who are willing to live in an RV on their vacant lot while they construct their new home. Interested developers can efficiently browse through the curated listings available on the Land Century website or app, eliminating the need to visit numerous online real estate sources.
At present, this real estate affiliate program appears to be exclusively available through FlexOffers. While the $5 commission rate might not allow for early retirement, you can potentially compensate for the lower payout by generating a high volume of referrals. However, it’s essential to note that this program offers the lowest commission rate among the real estate affiliate programs listed here.
Commission: $5 per lead
Cookie duration: 30 days
7. Corporate Housing by Owner
Traveling overseas for work may initially sound glamorous, but the allure quickly fades after you’ve spent three months essentially “living” in the same hotel room.
There’s nothing quite like staying in a place that truly feels like a home away from home. That’s where Corporate Housing by Owner’s real estate website comes into play, addressing this concern since as far back as 2005.
Their platform connects homeowners with vacant properties to corporate professionals in need of a temporary residence for weeks or even months. This arrangement eliminates the headaches associated with negotiating short-term leases in properties owned by unfamiliar landlords for the traveling professional.
Property owners also reap the benefits of this arrangement. They can rest assured that their homes are typically rented to corporate travelers, thus safeguarding their real estate investment while having it essentially pay for itself.
Corporate Housing by Owner doesn’t stop at corporate professionals, though. They also provide rental properties to military and medical personnel who have been temporarily relocated to new locations.
In the realm of affiliate programs, “vacation” affiliate programs often offer meager commission rates, and unfortunately, real estate affiliate programs can be guilty of the same. However, CHBO distinguishes itself in this regard. As a real estate affiliate promoting this program, you stand to earn a generous 15% commission. What does this translate to in terms of earnings for their affiliates? You can anticipate earning approximately $75 per successful referral, making it a noteworthy affiliate opportunity.
Commission: 15%
EPC: $39.78
Cookie duration: 45 days
8. Foreclosure
As the old proverb goes, “One man’s meat is another man’s poison.” There’s perhaps nothing more distressing than facing foreclosure if you’re on the unfortunate side of a court judgment. On the flip side, foreclosures present a remarkable opportunity for real estate investment.
The key lies in locating these properties before they hit public auction or appear on numerous real estate websites, where you’d be competing with dozens or even hundreds of speculators. This fierce competition instantly drives up the property’s price.
Foreclosures.com comes to the rescue by enabling you to search each state for distressed home loans. Additionally, it includes pre-foreclosure listings, giving you a competitive edge. Their platform also allows you to search common sources such as foreclosure auctions and government agencies that are disposing of bad loans.
It’s important to note that this real estate affiliate program operates in-house, meaning you’ll need to apply directly to them. Once approved, you’ll earn a minimum 25% commission on all successful sales you generate. Furthermore, they are open to offering higher commission rates to affiliate marketers who can drive a substantial volume of traffic to their landing pages.
Commission: 25%
Cookie duration: 180 days
9. Vrbo
Despite its name, which might sound vaguely Serbo-Croat, Vrbo is actually an American online vacation rental marketplace. Originally known as Vacation Rentals by Owner, it has been part of the Expedia Group since 2015. Vrbo boasts a catalog of more than two million bookable vacation rentals in 190 countries, offering a wide range of options from condos and cabins to lakefront properties and beach houses. In essence, it’s quite similar to Airbnb.
Vrbo’s affiliate program, operated through the Commission Junction network, offers a unique proposition compared to most real estate affiliate programs. Why is it different? Because you can target two distinct audiences and generate real estate affiliate income from both.
Firstly, there are vacationers. When you refer a potential holidaymaker to Vrbo, you’ll earn a 2% commission on every successful sale completed within seven days. Secondly, you have property owners. If you encourage property owners to follow your unique referral link and register their home on Vrbo within 60 days, you’ll receive a flat commission of $20.
Several other features make this one of the most compelling real estate affiliate programs. You can stay updated with the latest vacation real estate trends through Vrbo’s bi-weekly newsletters and incorporate its property search widget into your website. Furthermore, you can access all the support you need through the dedicated Vrbo affiliate program management team.
Commission: 2% on completed bookings; $20 when a new owner lists their property
Cookie duration: 7 days on vacation bookings; 60 days on property listings
10. Property MOB
Property MOB provides real estate courses tailored for newcomers entering the world of real estate wholesaling. Founded by Tracy Caywood, a seasoned expert with over 1,000 closed transactions to her name, her credibility and knowledge in the field are undeniable.
If you want to get a glimpse of the valuable insights Property MOB offers, take a look at their real estate blog, a treasure trove of real estate wisdom. However, Property MOB’s offerings don’t stop there. They also provide a virtual assistant service tailored for real estate companies, complete with free setup and hourly billing. This multi-faceted approach opens up significant potential for real estate affiliate marketing.
Affiliates can earn 50% commissions when active buyers purchase a one-off training course, and they can also generate recurring revenue from potential realtors who subscribe on a monthly basis. With course prices reaching as high as $497, this program offers some of the most enticing prospects in the realm of real estate affiliate programs.
Commission: 50%
Cookie duration: 30 days
11. Lending Tree
Acquiring or renovating real estate typically necessitates access to the financial resources required for such endeavors. In reality, very few individuals have the capability to finance these endeavors entirely with cash. For the majority, there is LendingTree, a platform that claims to have the world’s largest network of lenders.
This comprehensive loan marketplace is designed to connect your visitors with lenders offering a wide range of financial solutions. These options span from securing a mortgage for purchasing a new home to home refinancing and even reverse mortgages. The primary objective is to secure the best possible rates and terms for every loan, all while avoiding additional fees from LendingTree.
LendingTree boasts a 22-year track record, during which they have facilitated over $50 billion in personal and home loans. However, when compared to other real estate affiliate programs featured in this compilation, this offer may appear somewhat different. Contrary to the assumption of substantial commission payouts for helping individuals find mortgages, this real estate affiliate program actually offers a maximum commission of $16 per lead generated through an affiliate link. Therefore, real estate affiliates are encouraged to consult their affiliate manager before directing traffic to this program.
Commission: Up to $16 per lead
EPC: $65.77
Cookie duration: 14 days
12. LeadsBridge
Commission: 20%
Cookie duration: 90 days
13. BoldLeads
BoldLeads is an online company dedicated to helping real estate agents generate leads. In fact, it’s incredibly effective, having generated over 1.2 million buyer and seller leads for its real estate agent clients just last year.
The company offers a comprehensive suite of tools for real estate lead generation, covering everything from attracting prospects at the top of the sales funnel to converting them through 40 landing page templates. It also supports lead nurturing through automated follow-up emails and text messages. BoldLeads even facilitates two-way communication with your customers.
As part of the BoldLeads real estate affiliate program, you can typically earn a $20 commission for each sale you refer for the duration of the referred account. This means you’ll receive $20 every month for as long as your successful referral remains a paying BoldLeads client. It’s a great way to build passive income.
Commission: $20 recurring commission per sale
Cookie duration: days
14. DealCheck
DealCheck is a powerful property analysis platform designed for real estate investors, wholesalers, and real estate agents. With over 200,000 property professionals worldwide using the tool, it’s the go-to choice for analyzing rental property listings, BRRRR opportunities (Buy, Rehab, Rent, Refinance, Repeat), flips, and multi-family buildings. DealCheck helps users identify the most promising real estate deals and estimate potential profits with precision. Users can also swiftly perform property searches and import comprehensive data, including property descriptions, listing prices, market values, rental estimates, property taxes, and images.
By joining the DealCheck real estate affiliate program, you can earn an enticing 30% commission on all subscription payments made by your referrals. With subscription prices ranging from $31 to $999 or more per month, your affiliate income can accumulate rapidly. Plus, DealCheck offers an extra incentive of a $100 cash bonus for every 10 new paying users you successfully refer. It’s an excellent opportunity for real estate affiliate marketers looking to earn substantial commissions.
Commission: 30% recurring
Cookie duration: 90 days
15. Avail
Avail provides online rental software tailored to assist do-it-yourself landlords in efficiently managing their rental properties. This online platform streamlines labor-intensive tasks such as screening rental applications, generating customized leases, and collecting rent, saving users up to 50 hours annually. Additionally, Avail offers an array of educational resources and best practices to equip members with valuable insights on effective property management. Paid memberships are available at a rate of $5 per month per unit.
In the Avail real estate affiliate program, affiliates earn a fixed $20 commission for each successful sale of a new membership that results from their referrals. To be eligible for a commission, the traffic directed to the Avail website must convert within 60 days of your referral. It’s a straightforward way for real estate affiliate marketers to earn money by promoting this practical software solution.
Commission: $20 per sale
Cookie duration: 60 days
16. Real Estate Affiliates
Real Estate Affiliates proudly touts itself as the sole affiliate program dedicated to real estate crowdfunding. This distinction is significant because crowdfunding is a rapidly growing trend within the real estate niche, making it a promising area for affiliate marketing.
Real Estate Affiliates operates on a global scale, spanning 175 countries, and facilitating 10 million real estate transactions each month. This widespread reach demonstrates the platform’s successful model. Moreover, Real Estate Affiliates offers various methods for affiliate marketers to generate income, such as CPA (Cost Per Acquisition), CPL (Cost Per Lead), or revenue sharing.
You can select the affiliate sales model that best aligns with your goals and preferences, and, hopefully, witness the earnings roll in. Commissions are paid out twice a month, ensuring that you won’t have to wait long to enjoy the fruits of your labor.
Real Estate Affiliates also provides generous payouts and rewards, including the opportunity to earn commissions of up to 25% when someone clicks on your affiliate link and proceeds to make an investment. This program offers considerable potential for affiliate marketers in the real estate crowdfunding space.
Commission: 25%
Cookie duration: 60 days
17. Lex Levinrad
Now, let’s explore the final entry in our selection of the best real estate affiliate programs.
When it comes to real estate investments, it’s crucial to seek advice from reliable sources. Many self-proclaimed “YouTube gurus” claim to be experts but may not have the credentials to back up their claims. On the other hand, there are experts like Lex Levinrad.
Lex began his real estate journey as a complete novice in 2003. Since then, he has purchased, renovated, rented, and flipped over 1,000 homes. His extensive experience and track record make him a trustworthy source of real estate knowledge.
So, what does Lex offer to an audience interested in real estate?
He provides coaching programs, boot camps, and a variety of real estate courses, some of which can cost at least $1,000. However, he also offers a wealth of free content that you can use as part of your pre-selling strategy. Additionally, you’ll find numerous testimonials from current and former students, reinforcing the value of his courses.
Affiliate marketers partnering with Lex Levinrad have the potential to earn substantial income. With a $1,000 course and a 25% commission rate, you can pocket $250 for every successful sale. This commission rate is among the highest in our affiliate program roundup.
Furthermore, there may be opportunities for affiliate marketing joint ventures (JVs) with Lex, especially if you have a substantial email list of over 20,000 subscribers. This program offers significant earning potential for affiliate marketers in the real estate space.
Commission: 50%
Cookie duration: 180 days
18. New Silver
New Silver specializes in providing loans to real estate investors seeking to refinance existing properties, engage in property renovation and flipping, undertake ground-up construction projects, or build a portfolio of rental properties. Given that the average gross profit from house flipping in the United States exceeds $66,000 with a remarkable return on investment approaching 38%, it’s evident that New Silver’s financial solutions are in high demand.
New Silver stands out due to its user-friendly approach. By employing a data-driven underwriting process, prospective borrowers can receive conditional approval within less than 10 minutes through a straightforward online application.
Regarding the earning potential, New Silver’s real estate affiliate program is one of the most lucrative options available. Each time someone submits their information for a real estate loan application, affiliates receive a $15 commission. Furthermore, if the applicant proceeds to secure a loan, affiliates can enjoy a substantial $750 payout. This program presents an excellent opportunity for real estate affiliate marketers to earn considerable income by promoting a sought-after financial service.
Commission: $15 per lead, $750 per successful sale
Cookie duration: 60 days
Over to You
Real estate affiliate marketing presents an intriguing niche to explore, with numerous dedicated real estate affiliate programs available for collaboration. In this list, we’ve highlighted some of our preferred programs. However, it’s worth noting that various other affiliate programs, such as Realtor.com, offer commissions of $5 per lead. Zillow, a major player in the real estate market, once had an affiliate program but has now transitioned to its own advertising platform, Zillow Premier Agent.
When delving deeper into this niche, you’ll discover various other compelling products and services that can be marketed to the same audience. An excellent example is real estate education programs designed for aspiring real estate agents, which offer commission rates of up to $250 per sale.
To begin earning commissions, you’ll need to establish an affiliate website to promote these offers effectively. We’d like to extend an invitation to a free training session where we’ll guide you through the process of creating your first affiliate site. This training covers essential aspects like niche and keyword research and selecting suitable hosting.
Best of all, this training is entirely free, and no credit card is required. All we need from you is your preferred email address to send you an invitation. Don’t miss this opportunity, as it could be the first step toward your affiliate marketing success. Simply share your email address with us before you get sidetracked by the next captivating meme on your social media feed. We look forward to seeing you at the training!
FAQ
What is a real estate affiliate program?
Real estate affiliate programs are essential tools for companies operating in the real estate sector, enabling them to expand their reach and boost sales. These programs motivate affiliate marketers to promote their services, contributing to increased visibility and revenue.
Numerous prominent players in the real estate industry operate their own real estate affiliate programs. Additionally, businesses in associated niches, such as legal advice and financial lending, offer programs that can be attractive to real estate affiliate marketers.
What is real estate affiliate marketing?
Real estate affiliate marketing is a method used by real estate companies to encourage affiliate marketers to promote their offerings. When an affiliate marketer refers a lead or paying customer through their unique referral link, they receive a predetermined commission, which can be a fixed cash amount or a percentage of the sale.
Some real estate brands manage their own affiliate programs, while others collaborate with affiliate networks like Commission Junction and Impact to facilitate their programs.
Does Zillow have an affiliate marketing program?
Unfortunately, Zillow has discontinued its public real estate affiliate program, despite being a significant player in the real estate industry with a database of 135 million properties. They have transitioned to their own advertising platform called Zillow Premier Agent, which serves as a platform for real estate agents to engage with potential buyers and sellers.
Does Realtor.com have an affiliate marketing program?
Realtor.com maintains an active and publicly accessible real estate affiliate marketing program, managed through Sovrn, an advertising technology platform. In this program, affiliates receive a fixed $5 commission for each new lead they generate. Despite Realtor.com being a well-known brand, it is worth noting that the commission rate offered is relatively lower than other programs, which is why it did not make our list of the top real estate affiliate programs.
Does Vrbo have an affiliate marketing program?
Vrbo runs its own real estate affiliate marketing program, and this program offers compensation for both referring new property owners and successful bookings.
When a new property owner lists their property on Vrbo through your affiliate link, you receive a bounty payment of $20. Additionally, for each completed booking made through your referrals, you earn a commission equal to 2% of the total booking amount.
