If you’ve been eagerly waiting for the motivation to dive into affiliate marketing, your search ends here. Below, you’ll discover one of the most comprehensive guides to help you step into the world of affiliate marketing, a resource you’ll hardly find anywhere else on the web.
Our experienced team, boasting years of successful involvement in affiliate marketing, is excited to share their knowledge with you. In this guide, we will demystify the concept of affiliate programs, direct you to the finest options currently available, and specifically outline the most beginner-friendly avenues for a prosperous start.
Now, let’s embark on this journey by first defining affiliate programs and shedding light on why they hold substantial promise for website owners aiming to monetize their online presence through digital marketing.
The finest affiliate programs encompass a diverse range of enticing offers, user-friendly dashboards for streamlined offer management, and a firm dedication to nurturing their affiliates.
Having lucrative payouts for their offers is an additional advantage.
Drawing from my experience, the affiliate programs that align most closely with this description are:
Here, you will receive a brief overview of each of these programs. You’ll gain insights into their standout features, operational procedures, commission structures, payment frequencies, and the specific niches they cater to.
Top Affiliate Programs of 2023
1. Shopify
Chances are, you’re already familiar with Shopify, renowned as one of the world’s premier e-commerce platforms. It equips online businesses with the tools to establish and manage their digital stores, process transactions, and market their products.
Shopify operates on a tiered subscription model, and the core of its affiliate program involves enticing online businesses to subscribe. Commission rates are structured around these subscription tiers, so the rate may vary significantly depending on whether the referred shop opts for the basic or premium level.
Remarkably, for successful referrals to a “Plus” premium subscription, you can potentially earn a one-time commission as substantial as $2,000 per sale.
What makes it one of the best?
Shopify boasts one of the premier affiliate marketing programs thanks to its association with a widely embraced and highly popular service. Convincing businesses to register is relatively straightforward, and your referral is acknowledged as soon as a business signs up for a free trial.
Their affiliate partners receive robust support through meticulously crafted sales channels and a comprehensive collection of guides and videos to assist you in creating high-converting content.
Program Snapshot
- Commission: One-time $58/per paid subscription referral OR $2000/per Plus referral
- Cookie Duration: 30 Days
- Payment Methods: Paypal
- Niches Covered: SaaS (Service as a subscription)
- Types of Products: Subscriptions
2. Bluehost
Bluehost is a widely used WordPress hosting service designed to be highly compatible with both WordPress and WooCommerce. It has established a strong, competitively priced presence in comparison to rivals such as WP Engine.
The Bluehost affiliate program provides compensation for each referral who subscribes to a web hosting plan, which spans from under $4 per month to just shy of $80. Its high level of WordPress compatibility simplifies the process of referring bloggers, given that WordPress is the preferred content management system for over 70 million websites worldwide.
What makes it one of the best?
Bluehost stands out as a leading affiliate program due to its popularity, reputation, and highly attractive one-time commission rate.
With its competitive pricing and strong focus on WordPress, Bluehost is well-suited for websites that depend on WordPress. This compatibility can facilitate the conversion of visitors into customers, making it a more accessible product to promote compared to many others within affiliate programs.
Considered one of the most lucrative affiliate programs, Bluehost offers an attractive $65 commission for sign-ups, even for the lowest-tier subscription priced at just $3.85 per month. This high commission for a budget-friendly product is a key reason why it’s seen as one of the highest-paying affiliate programs. For affiliate sites with substantial traffic, even a few referrals to Bluehost can translate into significant monthly earnings, potentially amounting to hundreds of dollars.
Program Snapshot
- Commission: $65 for each new web hosting account
- Cookie Duration: 90 days
- Payment Methods: PayPal (Fees compensated)
- Niches Covered: Web hosting
- Types of Products: Web hosting
3. Leadpages
Leadpages is a lead generation software offering an extensive suite of tools for online businesses. It’s a subscription-based service that enables websites to create appealing web pages and landing pages without the need for coding.
The Leadpages affiliate program compensates you for each individual you refer to their subscription service, and it also provides a commission that scales with the number of subscribers you bring in each month. Leadpages offers multiple subscription tiers, with prices starting at just under $50 per month and their highest tier exceeding $300.
What makes it one of the best?
Leadpages is currently one of the top affiliate programs due to its appealing product and the recurring scaling commissions it offers.
The varying subscription price points of this product make it highly marketable. As an affiliate, you’ll earn a 10% commission for every referral who subscribes, and this commission continues for as long as the referral remains a customer. This extended duration is significant because many customers base their entire websites and sales funnels on the service, potentially lasting for years.
Recurring commissions are essential for maximizing your affiliate income, and this program goes a step further. Once you reach a specific threshold of monthly referrals, all your existing commissions’ value increases to 50%.
Program Snapshot
- Commission: 10-50% recurring
- Cookie Duration: 30 day
- Payment Methods: Paypal
- Niches Covered: SaaS
- Types of Products: Subscriptions
4. ConvertKit
ConvertKit, much like Shopify, is a platform tailored for online businesses, specifically focusing on email marketing ventures. It provides a wide array of tools and functionalities for users to create emails, signup forms, and landing pages.
The affiliate program is designed to reward you for every individual you refer who subscribes to ConvertKit. Presently, the commission rate stands at 30%, recurring for each subscription.
It’s worth noting that ConvertKit is currently in the process of transitioning the management of its affiliate program from Ambassador to LinkMink. This transition may have implications for affiliates who enroll before or during the migration window, which spans from October 1st to the 31st.
What makes it one of the best?
ConvertKit stands out as one of the top affiliate programs available today, primarily due to the exceptional value of its product and the remarkably generous commission it offers.
In its niche, ConvertKit is swiftly establishing itself as a standard software choice. Unlike Shopify, it has not achieved a similar level of market saturation, providing you with an opportunity to get involved at an earlier stage.
Program Snapshot
- Commission: 30% commission for every person who signs up
- Cookie Duration: 90 days based on last-click attribution
- Payment Methods: PayPal, with both manual and automatically scheduled payouts
- Niches Covered: SaaS
- Types of Products: Subscriptions
5. Affiliaxe
Affiliaxe is an extensive affiliate marketplace featuring a vast array of offers from hundreds of diverse merchants. It stands out as one of the largest and most renowned global affiliate programs, primarily targeting seasoned affiliates.
The network spans across nearly every major niche, allowing affiliates to promote a wide range of verticals, including:
What makes it one of the best?
Affiliaxe is a top-notch program due to its extensive selection of offers across various verticals and its dedicated support for its affiliate marketing partners.

Affiliaxe provides a diverse array of offers, encompassing a wide spectrum of software and online services, including renowned brands like Norton, McAfee, and Truthfinder.
Affiliate marketers who become part of this program receive substantial support from their dedicated affiliate managers. These managers expedite campaign approvals and offer valuable insights into creating high-converting content.
Affiliaxe maintains stringent entry requirements due to the quality of its offers and the lucrative commissions it provides. The program primarily attracts experienced publishers, often enticed by enticing incentives, such as a $1000 sign-on bonus.
- Commission: Set by merchant and different for each offer
- Cookie Duration: 30 days, 60 days, or varies by the offer. Some offers require pixel tracking or server-based tracking
- Payment Methods: PayPal, Payoneer, ACH (US Only), or Bank Wire
- Niches Covered: More than 20 verticals
- Types of Products: Hundreds, including digital goods and subscriptions
6. ClickFunnels
ClickFunnels is a subscription-based software designed for creating sales funnels. It streamlines website design, lead generation, sales, and post-sales marketing activities when implemented on a website.
ClickFunnels can be seamlessly integrated into subscribers’ websites and marketing strategies. Similar to hosting affiliate programs, this leads to subscribers maintaining their membership for an extended period.
As an affiliate, you earn commissions for referring visitors who subscribe to plans ranging from under $100 per month to nearly $2500.
What makes it one of the best?
ClickFunnels stands out as one of the top affiliate programs due to its competitive commissions and the increasing rewards it provides to successful affiliates.

By merely displaying the “made with ClickFunnels Badge” on your website, you can earn a 20% commission on any conversion resulting from that link. No need to be officially approved as an affiliate to claim this commission.
Once you are accepted as an affiliate, you can earn commissions of up to 40% on front-end offers. Special commission tiers are also available for those who have generated over $1000 in a single month.
- Commission: 30% recurring payment
- Cookie Duration: 30 days
- Payment Methods: PayPal or Check
- Niches Covered: SaaS
- Types of Products: Subscriptions
7. Rakuten LinkShare
Rakuten LinkShare is a well-established and highly regarded affiliate network with a long history. Initially, it primarily focused on physical products, and it offers a substantial array of options in this category, serving as a compelling alternative to Amazon. Beyond physical goods, it features a wide range of offers related to travel and hotel booking services, clothing, mobile apps, and financial services. This network has managed to secure partnerships with some prominent brands, such as:
What makes it one of the best?
Rakuten LinkShare stands out as one of the top affiliate programs due to its diverse range of offers, collaborations with renowned brands, and the excellent platform it provides for its affiliate partners.
Affiliates in the Rakuten Market have the freedom to select from a vast array of offers, each offering various commission structures. This program provides an extensive affiliate platform that features a wealth of tracking and analytics tools to effectively monitor and analyze your performance. Additionally, their dedicated account managers can provide you with valuable resources and assistance in content creation.
- Commission: Set by merchant and different for each offer
- Cookie Duration: Typically 30 days. Set by merchant and different for each offer
- Payment Methods: Check, direct deposit, PayPal
- Niches Covered: Vacations, digital services
- Types of Products: Booking, subscriptions, digital products
8. MaxBounty
The MaxBounty Affiliate network is a well-established network with over a decade of experience. It spans across various niches, including market research, dating, and dieting. The program collaborates with a wide array of merchants in different niches, primarily utilizing a cost-per-action model for offers. These offers are centered around signups and various forms of lead generation. Additionally, the program features cost-per-sale, cost-per-lead, and cost-per-install offers.
What makes it one of the best?
MaxBounty is recognized as one of the premier affiliate programs due to its longevity in the industry and the affordability of its action-based offers.
Many offers within this network do not necessitate referred individuals making a purchase for you to earn a commission. Instead, your traffic will be directed to perform downloads or sign up for free trials, simplifying the conversion process and allowing for substantial earnings as your scale grows.
Program Snapshot
- Commission: Set by merchant and different for each offer
- Cookie Duration: Set by merchant and different for each offer
- Payment Methods: Check, Intercash, eCheck, ACH, and Wire
- Niches Covered: Dieting, dating, real estate
- Types of Products: Digital products and services
9. Pepperjam
Pepperjam is a well-established affiliate network that boasts nearly 1000 different merchants offering publishers a wide array of available offers. This network has a long history, spanning over two decades. Interestingly, it is now under the ownership of eBay but operates independently from the eBay partners program, which we’ll explore further as one of the top programs for beginners.
What makes it one of the best?
Pepperjam stands out as one of the finest affiliate programs due to its extensive experience, the excellence of its offers in physical goods, and its well-regarded user interface.
With its remarkable longevity, Pepperjam has established itself as a reliable and enduring affiliate network. Operating for many years, it has demonstrated its stability compared to younger networks that may be less predictable. Pepperjam boasts an extensive array of offers from renowned physical goods brands, including:
Affiliates often praise Pepperjam for its user-friendly interface, which is both well-organized and easy to navigate.
These programs are ideal for seasoned affiliates with well-developed skills. However, for beginners looking to gain experience in content development and advertiser collaboration, there might be more suitable networks to start with.
- Commission: Set by merchant and different for each offer
- Cookie Duration: Set by merchant and different for each offer
- Payment Methods: Paypal, direct deposit, check
- Niches Covered: Clothing, food, technology
- Types of Products: Physical goods
10. Shareasale
Shareasale is a mammoth affiliate network, boasting over a million active publishers.
Shareasale primarily targets these verticals:
Although their offers span numerous niches, they predominantly feature physical products that can be shipped globally.
What makes it one of the best?
Shareasale ranks among the best affiliate programs due to its vast array of offers and its dedication to maintaining equitable relationships with both its merchants and affiliates.
At present, there are close to 4,000 merchants showcasing a wide range of offers within this affiliate network, each offering distinct commissions and terms. The network’s emphasis on physical products makes it a compelling alternative to Amazon.
The program has strived to establish a reputation for its equitable treatment of publishers. Its policies are designed to prevent the unexplained bans and delayed payments that are sometimes encountered on other networks.
Program Snapshot
- Commission: Set by merchant and different for each offer
- Cookie Duration: Set by merchant and different for each offer
- Payment Methods: Auto-deposit, Paypal, Wire, ACH, Check
- Niches Covered: Lifestyle, home & garden, fashion, green, business
- Types of Products: Physical goods
Frequently Asks Questions (FAQ)
Are affiliate programs free?
In most cases, affiliate programs are free to join. While there are some programs that may charge for signups or access to specific tiers of offers, these are rare and are typically found in small or hyper-competitive niches. It’s essential to be cautious as some of these programs could be scams designed to profit from less-experienced affiliate marketers. Always research a program thoroughly before considering any payment.
They may also be scams that profit more from attracting less-experienced affiliate marketers, so do your research before handing over any money.
Is it advisable to pay to join an affiliate marketing program?
It is generally not advisable to pay to join an affiliate program, especially if you are a beginner. The fundamental concept of an affiliate program is that the merchant compensates you through commissions for the sales or leads you generate for them. As an affiliate, you don’t incur any costs for the advertiser unless you deliver results. Therefore, there’s typically no reason to pay an upfront fee. While there may be programs with valuable features or offers that come with a signup fee, these are unlikely to be fully utilized by beginners.
How much can you earn from affiliate links?
The earnings from affiliate links can vary widely, typically based on the specific terms of the agreement between the affiliate and the merchant. Commissions can range from 1% to 70% of the sale price, depending on the product or service. Experienced affiliate marketers have the potential to earn substantial income, with some earning tens of thousands of dollars per month. Various factors influence the commission rates, and they can differ significantly.
First, experienced marketers tend to be more effective at converting leads into sales. As they gain experience, the numerous websites they’ve developed over time can amplify their marketing efforts. Once they have established a track record of success, experienced affiliates also have the leverage to negotiate custom agreements with merchants.
Which Affiliate Program Is Recommended for Beginners?
CJ Affiliate is the most suitable affiliate program for beginners due to its user-friendly interface and ease of use. Beginners can easily create custom landing pages and track their affiliate links with CJ Affiliate. Other affiliate programs that are beginner-friendly include Amazon Associates, Clickbank, and eBay Partners.
Which Affiliate Program Offers the Highest Commissions?
The affiliate program that offers the highest commissions is Shopify. With Shopify’s affiliate program, you can earn $58 for each one-time paid subscription referral and up to $2000 for each Plus referral. Additionally, you may receive credit for any purchases made by the referral within 30 days of clicking your link.
Which Affiliate Company is the Most Favorable?
Shopify is considered one of the top affiliate companies. They provide comprehensive analytics to help marketers monitor their performance and offer a suite of tools to assist affiliates in optimizing their campaigns. Shopify also provides a wide range of affiliate programs and commission structures, allowing marketers to both benefit from their services and earn a substantial income.
How Do Affiliates Generate Income?
Affiliates generate income by promoting a company’s products or services and earning commissions for each sale they facilitate. Affiliates share links to the company’s products, directing potential customers to the company’s website, where they can complete a purchase. For each successful sale, the affiliate earns a percentage of the sale price, typically ranging from 1% to 70%.