As a seasoned affiliate marketer, I can attest to the remarkable surge in the affiliate marketing industry. The US market alone is valued at billions and shows no signs of slowing down, projecting consistent growth year after year.
Amidst the multitude of participants, the art of selecting the right products to promote stands as a paramount factor for optimizing profits.
This is precisely why we’ve honed in on one of the most lucrative domains within affiliate marketing: SEO.
The realm of SEO services and tools presents an extraordinary avenue for earnings, owing to the immense demand for SEO optimization and the recurring commission models offered by most providers.
Within this guide, we furnish you with a comprehensive understanding of SEO affiliate programs. This encompasses insights into picking the optimal program aligned with your requirements, along with our top recommendations for 2023, which have yielded success for members of our Affiliate Lab.
Are you interested in earning affiliate commissions every time you recommend SEO tools to your readers? Below is a breakdown of the 12 best SEO software affiliate programs in 2023.
Top SEO Software Affiliate Programs
1. SEMrush
In the realm of digital marketing, there are only a handful of SEO tools that possess the remarkable recognition and esteemed reputation of SEMrush.
This comprehensive subscription-based software not only facilitates website audits and keyword research but also empowers users to discover valuable backlinks and glean invaluable insights from their competitors’ marketing approaches. Our daily operations are significantly enhanced by the utilization of this exceptional SEO affiliate program.
Unsurprisingly, the SEMrush affiliate program commands substantial popularity. Affiliate marketers have the opportunity to secure an ongoing 40% commission for each sale generated through this program, coupled with access to promotional resources in nine distinct languages.
2. Money Robot
Money Robot has been meticulously crafted to autonomously distribute your content across an extensive array of websites, yielding invaluable backlinks in the process.
This versatile link-building tool extends its advantages to a diverse range of individuals, including webmasters, SEO professionals, and small business proprietors, ensuring a seamless experience in attracting potential customers.
According to the official website, Money Robot presents an enticing proposition with a generous $100 commission for every sale of its software license. Furthermore, they extend a $20 reward each time one of your referrals enrolls in their monthly subscription service.
3. Surfer SEO
Innovative content marketing tool Surfer SEO helps you understand why your competitors are ranking and what you can do to replicate their success. It allows you to optimize more than 500 on-page signals for better rankings.
There are no affiliate programs officially listed on their site, but we’ve seen many affiliates post promotional links and discount codes for the tool.
Here’s what we do know about the Surfer affiliate program: this affiliate program pays 30% commission with a cookie duration of 30 days. You can expect a lot of recurring commissions from this popular software, up to $195 monthly per sale for a Business+ subscription.
Plus, the reference ID works on the whole domain. So you can promote Surfer’s articles, courses, or their Roast webinar series – they’ll handle conversions for you. The caveat is that the Surfer SEO affiliate program is closed, and they review every affiliate program application closely.
4. AMZ Watcher
Broken affiliate links could lose you hundreds of dollars a month. The AMZ Watcher is a tool that helps affiliate marketers scrape their website for broken Amazon links.
You can also discover alternatives to Amazon affiliate program for the products you already promote. Your target market for this tool would be other affiliates like you.
AMZ affiliate program commissions are set at 20% per sale. The tool is available at $99/month, so one subscribed customer can earn you almost $20 per month.
5. SEO Pressor
SEO Pressor is considered one of the top WordPress plugins for SEO because it makes on-page search engine optimization simple – even for people without digital marketing experience. The tool gives instant suggestions on how to optimize your content and an overall quality score.
Also, you can easily build schemas, create crawl directives, monitor your link profile, generate a sitemap, and even redirect URLs.
Since SEO Pressor is a subscription service, you can earn up to 50% in monthly commissions per sale. The company provides logos, banners, and even email marketing samples to all of their affiliates.
6. SEO PowerSuite
The SEO PowerSuite includes tools for keyword research, backlink analysis, rank checking, and site auditing. More than ⅓ of SEO professionals use it, amounting to more than 500,000 users all over the globe.
The brand offers 33% in affiliate commissions, for an average of $150-200 for every sale. Some affiliates report earning five figures every month from SEO PowerSuite alone.
7. ProRankTracker
ProRankTracker boasts one of the most accurate and up-to-date rank reporting systems in the world. You can easily sell this affiliate program to SEO professionals, marketing agencies, webmasters, corporations, and even small business owners.
The PRT affiliate program pays out 20% for each sale. Monthly subscription fees go as low as $25, which means you get only $5 for the lowest price point. But having different plans for different budgets makes this product easier to push.
8. Accuranker
Promoted as the “world’s fastest keyword rank tracker”, Accuranker is a tool used by thousands of the biggest agencies and brands in the world. Even marketing giant HubSpot is a huge fan, so this one is an easy sell.
The AccuRanker SEO affiliate program has a commission rate of 20%. Considering that their most expensive plan retails for over $2,000 for a monthly subscription, you stand to earn a lot of money from this affiliate program.
Like other SEO affiliate programs, this one comes with access to promotional material and an affiliates dashboard where you can easily track your earnings.
9. KWFinder by Mangools
KWFinder is an incredibly popular tool for finding long-tail keywords and doing keyword research in general. It’s also published by Mangools, a company known for one of the most robust SEO affiliate programs on the market today.
Through the Mangools affiliate program, you can earn 30% in lifetime affiliate program commissions on all their products, not just KWFinder.
The average KWFinder affiliate earns almost $500 a month from this affiliate program, which is significantly more than what other brands boast. You will also get access to their promotional materials and customer guides/videos.
10. Long Tail Pro
You can find competitive long-tail keywords and do more in-debt keyword research through Long Tail Pro.
This innovative keyword research tool shows users the potential dollar value of a keyword ranking while also monitoring your SERP position. More than 70,000 marketing teams and SEO agencies worldwide use this tool.
Long Tail Pro partners enjoy affiliate commissions of 30% from this affiliate program, paid out on a monthly basis. If you can get ten clients to sign up for the cheapest plan available, that’s already $100 per month in passive income.
If you want to sign up for the Long Tail Pro affiliate program, you need to do so via Post Affiliate Pro or the ShareASale platform.
11. Ninja Outreach
NinjaOutreach is commonly used by marketers to discover influencer partners and build relationships. The SEO tool makes it easy to manage multiple influencer marketing campaigns, generate leads, and grow your business.
Ninja Outreach offers a 6-month cookie duration allows you to make the most of that 50% lifetime commission rate. You can even run PPC campaigns for your own affiliate site, which many other affiliate programs do not allow for competitive reasons.
12. Serpstat
Serpstat is an all-in-one SEO platform that can track your SERP position, analyze your backlink profile, audit your site, and spy on your competitors. But what it’s most known for is its powerful keyword research tool that gives insight into questions that users most commonly search for.
This affiliate program offers 30% earnings for each sale you close, which is pretty standard for the industry.
What makes Serpstat different is the fact that you can pay for your own Serpstat subscription using your commissions, multiplied by 1.5. So if you have $100 in your Serpstat wallet, that’s worth $150 in the store.
How to Choose the Best SEO Affiliate Programs
To choose the best SEO affiliate programs for you, there are several factors you need to consider. With hundreds of affiliate programs to choose from, it can be difficult to narrow it down.
1. Commission Rate
Your commission per sale is one of the main things that will differentiate SEO affiliate programs. The payment rate for SEO affiliate programs can range from 10% to sometimes even 50% or more.
Consider also the frequency of payout. Is it a one-time commission, which often has higher rates? Or is it a recurring monthly subscription, which pays out lower over a longer period of time? It’s up to you to weigh the pros and cons of each.
2. Cookie Duration
Purchases are tracked using cookies. The cookie duration decides how long the cookie is active – if it has a 30-day duration, that means that you can earn commission from the sale up to 30 days after the user clicked on your link.
Some affiliate programs, like Amazon, have a 24-hour cookie duration. But many, especially in the SEO niche, are offering longer periods
3. Payout Channels
Most SEO affiliate programs support PayPal as a cashout option, which is convenient but also costly if you factor in all the fees. If you prefer another payment channel such as bank deposit or wire transfer, you have to double-check with the company.
4. Affiliate Support
Although it’s your “job” to promote their products, most SEO affiliate programs won’t let you do all the heavy lifting.
Some SEO affiliate programs offer extensive affiliate support which includes access to official marketing materials, resources on the product/niche, digital marketing tips, community forums, and more.
Having these isn’t necessary for affiliate marketing, but it does increase your chances of success.
5. Reputation
The tools you promote are a reflection of your brand. You should only trust reputable SEO software providers that provide real value to your visitors.
You don’t have to have personally tried out each and every one of the products you promote, but you should at least do your due diligence to ensure that your readers aren’t getting scammed.
This extends to the reputation of the program. How does the program treat its affiliates? Do affiliates feel supported? Do they pay on time and make it easy to withdraw their earnings?
6. Other Features
Some digital marketing software companies give custom codes to their affiliate partners. This lets you give your fans and followers a special discount, which also increases the product’s marketability.
Other affiliate programs may provide you with free search engine optimization and marketing tools that can help you promote their products. These extra features/benefits can really push one affiliate program head-and-shoulders above another.
